Fashion can be a tough industry to break into and make a living at. The sassy So Ra Hee (Shin So Yool) has been working as a clothing wholesaler at Dongdaemun, a fashion mecca in Seoul, for 10 years but dreams of doing more in fashion. Sweet Hong Ha Ra (Yoo Ra) works odd jobs and tries to make enough money to feed her clothing habit. When the two women meet – through Ha Ra’s boyfriend, Noh Chul (Yoo Min Kyu), who happens to be Ra Hee’s ex-boyfriend – they decide to launch an online shopping mall together. Can the women find success through e-commerce and realize their dreams in the fashion industry?